A design strategy is a valuable tool to create a cohesive product range and a unique customer experience based on a company’s brand. With the strategy at hand, everyone within the company can coordinate expressions, create recognition, and build trust towards customers and stakeholder.
It is essential to create ideas and visualize how a future range could look and function since everyone within the company should work in the same direction towards the same goal.
Myra has a long experience working with various design thinking projects within different fields; from interior design to transport and medical devices. We guide our clients through the design process and chose the right design methods suitable for their product or project.
To focus on the user is key to successful product development. Understanding how to design to suit production methods and bring the idea to the market are key services.
The digital experience of a product is important for the overall product experience. A smart and functional digital service increases usability and improves customer satisfaction. At Myra, we are passionate about creating user-friendly digital services and professional graphic expressions. Through prototypes, the service can be evaluated at the idea stage and fine-tuned until the solution is optimal.
From the start, we evaluate technical solutions from a cost and production perspective. Our design methods enable solutions that are sensible and technically preferable. When it is time to create production files and technical documentation, we provide a full-service solution to assist the go-to-market strategy. We have a track record of successful product launches, satisfied customers, and happy end-users.
User Experience and Service Design
At Myra we now have a UX/CX & Service Design team with many years of experience from both the B2C and B2B industry. Our UX and Service Design services focus on enhancing the user experience of both digital and physical products and services. This include conducting user research and analysis to gain insights into user behavior, creating clear information architecture and user interfaces and continuously optimize delivered solutions – never done never perfect! And yes – we also love look and feel, UI design, visual and motion design, style guides are key deliverables from us in designing and developing high-quality user experience.