Implements brand values

The design strategy will help create a clear direction for your brand development. The true value of design strategy is to refine the purpose of the client’s business and connect the user experience to the brand DNA. At Myra, we work to achieve the ultimate business and customer value, and to create a sustainable future for your brand.

A coherent customer experience

Together with our clients, we examine and analyse the product and service interaction between company and customer. Then, we formulate new design strategies and create a coherent design identity. At the end of a collaboration, our client will have a solid foundation and actions to set in place to achieve the intended effect on customers, and their experiences.

Product development strategies

Design strategy provides an overview of where and who the client is. It makes planning more simple, guides how to move forward and creates a consistent customer experience over time. Design strategy is a smart, cost-cutting investment that demonstrates how to operate in the world of the customer. It makes future activities sharper, clearer and easier to execute, allowing for a rapid ROI and lean ways to operate. Through an additional level of design management, Myra can also help structure internal setups and processes for operational product and service development.


  • Design Guidelines
  • Analyzing Customer Experiences
  • Design road map
  • Create and update a coherent product portfolio
  • Industrial Design process plans


User-Centered Process
  1. 1. Analysis
  2. 2. Brand Core
  3. 3. Expression
  4. 4. Strategies
  5. 5. Design Methods
Stina Juhlin
Project Manager / Industrial Designer
+46 708 641 405

Sounds interesting? Want to know more? We are always happy to hear your thoughts or questions.