Thoughtful Industrial Design from the Start
The goal of the project was to develop a new crane series to replace the highly popular HIAB XS series. The objective was to create a new generation of cranes that would reduce production costs, increase sales volumes, margins, and improve modularity.
Focus on Customer Needs
With a strong emphasis on customer needs, the core values Reliability, Performance, User-friendliness, and Life-Time-Cost were established to drive product development. Through close collaboration, the new crane was designed to embody these values and features a modern, distinctive design and identity.
Stylish and Cost-Effective
Thanks to its modular construction, the new crane has a clean and tidy appearance. Smart construction and design result in lower energy consumption, reduced wear, and increased lifespan, which in turn reduces service needs. This leads to increased profitability for customers, making the new crane series both stylish and cost-effective.