Next Generation of Modular Truck Cranes

Hiab and Myra have taken a new approach in both design and performance with the new crane series. Hiab involved Myra as external design experts from the start, allowing the design process to continue right through to the final launch. Involving users in the process is a strong tradition in Hiab.

CLIENT

Hiab

WE DID

Thoughtful Industrial Design from the Start

The goal of the project was to develop a new crane series to replace the highly popular HIAB XS series. The objective was to create a new generation of cranes that would reduce production costs, increase sales volumes, margins, and improve modularity.

Focus on Customer Needs

With a strong emphasis on customer needs, the core values Reliability, Performance, User-friendliness, and Life-Time-Cost were established to drive product development. Through close collaboration, the new crane was designed to embody these values and features a modern, distinctive design and identity.

Stylish and Cost-Effective

Thanks to its modular construction, the new crane has a clean and tidy appearance. Smart construction and design result in lower energy consumption, reduced wear, and increased lifespan, which in turn reduces service needs. This leads to increased profitability for customers, making the new crane series both stylish and cost-effective.