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A System of High-Quality Products with Efficient Design and Competitive Prices

The My-Loo raised toilet seat with brackets is the first of a groundbreaking product line from Etac. This project posed a significant challenge as it set stringent requirements for security, comfort, flexibility, ease of installation, and cleaning. With this innovative product generation, Etac is revolutionizing the world of toilet aids and making them an integral part of the bathroom.
CLIENT

Etac

WE DID
  • CMF
  • Design research
  • Ergonomics
  • Industrial design
  • User testing
AWARD

Improving User Needs and Maintaining Competitive Prices

Etac’s focus on developing products that are essential for everyone, especially the elderly, makes it challenging to improve features while maintaining competitiveness in the procurement-based market. By utilizing new materials and patent-protected designs, Etac can revitalize the market for toilet raisers.

A Design Process Driven by User Priorities

Etac’s guiding principle has always been “design drives development,” and the My-Loo product is a testament to that philosophy. The design process placed a heavy emphasis on user needs and involved them at every stage, from prototypes to real-life testing. This approach ensured a user-friendly final product that offers security, comfort, flexibility, and ease of installation and cleaning.

A Groundbreaking New Product Generation

With this new product line, Etac is elevating the standard of toilet aids and making them a natural part of the bathroom. The easily attached brackets offer wide adjustability and large friction surfaces, ensuring a secure and effortless installation onto any toilet porcelain, without the need for screws.

With this new product line, Etac is elevating the standard of toilet aids and making them a natural part of the bathroom.

Stina Juhlin
Project Manager / Industrial Designer
stina@myra.se
+46 708 641 405

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Services in this project

Industrial Design

Myra has a long experience working with various design thinking projects within different fields; from interior design to transport and medical devices. ...

Design Strategy

A design strategy is a valuable tool to create a cohesive product range and a unique customer experience based on a company’s ...

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We work with Industrial Design and Interaction Design Since 1976

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Glasbruksgatan 40
116 20 Stockholm

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+46 40-691 95 90
info@myra.se

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