Website
With a focus on re-designing the website for Unga Lukas, the project was carried out in three phases. In the analysis phase, insights were gathered through in-depth interviews and workshops with young adults and therapists to map out needs and challenges. These were used to create a persona and define the core problems and functional requirements. In the ideation phase, solutions were developed and tested in workshops with both the target group and staff. Finally, in the testing phase, a prototype was created and tested practically at Sankt Lukas Foundation over a six-month period to evaluate its functionality and effectiveness in real-life situations.
Visual identity
In addition to the website, we worked on developing a comprehensive visual identity and communication strategy that covered everything from the site’s layout to marketing materials. This included creating a cohesive graphic design for Unga Lukas, as well as communication tools such as posters, business cards, rollups, and social media ads to effectively communicate the message and reach a wider audience. The overall goal was to create a unified and impactful brand presence across all channels.
Storytelling
As part of the marketing communication, we launched “Unga berättar” – a storytelling initiative to amplify young voices on mental health. Through interviews, we collected personal stories, which were shared through graphic design, text, and audio recordings. To extend the reach, we partnered with a spokesperson who actively encouraged young people to share their own experiences. By inviting her followers to submit their stories, she helped create a broader, more inclusive conversation around mental health. This collaboration significantly expanded the campaign’s reach, allowing more voices to be heard and strengthening the overall message of support and empowerment.
