Our UX & Service Design Team

Below is a selection of our UX services – book us for a fika and we’ll tell you more!

UX Strategy

We listen, research and help developing and implementing a UX strategy that aligns with business goals and user needs, including identifying opportunities for improvement and driving innovation. We have many years of experience in running and implementing design thinking workshops.

User Research and Analysis

For us a core part of user centric design is planning and executing user research studies, including surveys, interviews, and usability testing, to gain insights into user behavior and preferences. We advocate and embrace data-driven user research that empowers the testing steps with valuable insights into user behaviors, preferences, and needs. By leveraging this data, we can help our clients create user-centric designs, validate design decisions, mitigate risks, increase conversion rates, and achieve continuous improvement in user experiences.

Service Design

We love researching and designing end-to-end service experiences that meet the needs and expectations of customers, including service blueprints, user/consumer journey mapping, and customer experience design. When needed we challenge status q for creating seamless customer experiences across all channels, including online and offline touchpoints, mobile apps, and social media through service design research and innovation.

Design Leadership

We help clients providing design leadership and guidance to team members, including working close to product owners, setting design standards, conducting design critiques, and ensuring design consistency across products and platforms.

Information Architecture

We think it’s a good idea having a anchored blueprint before creating a clear and intuitive information architecture for digital products, such as embedded screens instructions, websites or software applications. Job to be done and task action flows shared with all stakeholders before mockups.

Style Guides & Design Systems

In order to quickly scale and maintain quality in large digital projects, we help clients with creating style guides and design systems that document design patterns and standards, and facilitate design and brand consistency across products and platforms.

Interaction Design & Prototyping

We love to be involved in the design and implementation of products design that enable seamless and intuitive interaction between humans and machines, with the aim of enhancing user experience through user testing of prototypes and enabling efficient control and operation of technology.

User Interface (UI) Design

Visuals are in our DNA so we help client with designing the visual and interactive elements of a digital product, including creating visual designs that are consistent with branding guidelines and user experience best practices. Delivering all from low to high fidelity mockup prototypes.

Our ways of work


  • UX Strategy
  • User Research and Analysis
  • Service Design
  • Design Leadership
  • Information Architecture
  • Style Guides & Design Systems
  • Interaction Design & Prototyping
  • User Interface (UI) Design


User-Centered Process
  1. 1. Explore the Problem
  2. 2. Decide what to fix
  3. 3. Design and Test Prototypes
  4. 4. Refine Solution for Delivery
  5. 5. Test and Optimize Delivery
Maron Zeidan
Business Unit Manager
+46 721 501 217

New business or questions? Don’t hesitate dropping us a line or giving me a call!