Myra is proud to announce the release of a completely new bathroom brand – INITI. INITI is set to change the world of bathrooms and fills a gap on the Swedish bathroom market by being a superior premium brand. The design of INITI is timeless but has a distinct identity and brutally different, explains founder Peter Kandel. By using unconventional materials, bold design and innovative technology, we have created something never seen before in the bathroom industry.

INITI presented seven new concepts all designed by Myra at the release party at the INITI showroom at Mall of Scandinavia on Wednesday evening. All series are produced in a limited edition with a unique production number. To read more about INITI and their products go to