Saturn, part of the Media-Saturn-Holding GmbH, is a German retail brand that also sells a vast range of consumer electronics in Asia and Europe. They have a dynamic and flexible pricing policy and the manual way of changing shelf prices was too expensive, in-effective and time-consuming.

Myra has, in cooperation with Pricer, designed one of the bigger ESLs to answer to Saturns demands on a flexible, thin, re-brandable integral and safe solution. It should also be possible to adapt and fully integrate into every customers systems and stores.
With Pricer’s centrally managed Electronic Shelf Labels (ESL), stores can rapidly update prices for unlimited numbers of products. This means that stores can ensure that prices displayed on the shelf is the same as those online.